PPC Services Asia

What Is PPC Advertising?

PPC stands for pay-per-click, a form of online advertising where advertisers pay a fee to publishers and search engines like Google each time their ad is clicked. Unlike organic search results, PPC ads allow you to pay for higher ad placement in search engines and on websites.

Pay-per-click (PPC) advertising is one of the most effective ways for businesses to promote their products and services online. By partnering with a professional PPC management agency like Reposition Asia, companies in Asia can take advantage of PPC services to connect with local customers and drive results.

 

PPC Services – How It Works?

Businesses create PPC ads and target specific keywords relevant to their products or services. For example, an “Asian bakery” may bid on keywords like “Bangkok cakes” or “custom birthday cakes.”

When a searcher on Google or Bing enters one of those keywords, the bakery’s ad may show up at the top or side of the search results page.

If the searcher clicks on the ad, the bakery pays the search engine a small fee. This is where the “pay per click” name comes from.

The bakery then lands the new visitor on a targeted landing page on their website, to convert them into a lead or customer.

So in summary, PPC allows you to show your ads to people who are already searching for your products or services online. Instead of trying to “catch” visitors through less targeted means, PPC services deliver motivated searchers ready to buy.

Benefits of PPC Advertising

There are many advantages to using PPC advertising for businesses targeting customers in Asia:

Get in front of motivated customers: PPC puts your ads in front of people already looking for your products or services online. This means you attract visitors who are more likely to buy what you’re selling.

Measure and track results: PPC platforms like Google Ads make it easy to track metrics like clicks, impressions, conversions, and costs. This way you can monitor what’s working and optimize your campaigns.

Target a local audience: Geo-targeting features allow you to focus your PPC ads on people located in Bangkok. This prevents wasted spend on irrelevant areas.

Flexible budgeting: Set daily budgets that make sense for your business. Pay only when people click your ads instead of upfront placement fees.

Quick implementation: PPC campaigns can be set up in a matter of hours. No need to wait for SEO results. Just launch ads and start driving visits immediately.

Brand exposure: Well-optimized PPC ads help build brand awareness and search visibility. Appearing on the first page for key terms positions you as a top provider.

Highly measurable: See exactly how many leads and sales can be attributed to your PPC spend. Tweak campaigns to maximize your return on investment.

PPC advertising provides some major advantages for Asian businesses looking to promote themselves online and drive real results. Professional management can maximize these benefits.

How Reposition Can Help With PPC Services In Asia?

While PPC services can deliver tremendous value, it does require knowledge and expertise to implement correctly. This is where working with an experienced PPC  services provider like Reposition Asia can benefit companies throughout Asia.

Some of the key services provided by Reposition Asia’s expert PPC team include:

Extensive Keyword Research: We identify high-volume, low-competition keywords so your ads reach as many relevant searchers as possible.

Geo-Targeting: Make sure your ads show for searches coming from Asia, reducing wasted spend.

PPC Platform Management: Our team sets up and manages your campaigns across Google, Bing, Facebook, Instagram and more.

Landing Page Optimization: We ensure your landing pages convert as many visitors as possible into leads and sales.

Ad Copywriting: Our copywriters create compelling ad text that captures attention and drives clicks.

Bidding & Budgeting: We set intelligent bids for your target keywords and optimize budgets for maximum ROI.

Remarketing: Remarket to previous visitors to convert warm leads into sales.

Search Partners: Expand reach and traffic by participating in the Google Search Partner network.

Reporting & Analysis: Detailed analytics show how your PPC campaigns are performing each month.

Along with these services, Reposition Asia also provides training and education to clients so they can get the most out of PPC. Our experts become an extension of your marketing team.

The Right PPC Agency For Asian Businesses

As one of the top digital marketing agencies in Asia, Reposition Asia has a proven track record of PPC success for clients across Asia. We are experts on Google Ads, Microsoft Ads, and popular social platforms.

Our dedicated PPC specialists keep up-to-date on the latest features and best practices coming from major search engines and advertising networks. We then apply these learnings to continuously optimize your campaigns.

Reposition Asia has localized experience running profitable PPC campaigns tailored to Asian audiences. We combine big-picture strategy with day-to-day campaign management designed to drive sales growth for your business in Asia.

The benefit of working with us is that you get instant access to PPC experts without having to build an expensive in-house team. Leave the management and optimization to us, so you can focus on running your business.

Whether you’re new to PPC or already have campaigns running, Reposition Asia has the knowledge and resources to take your results to the next level.

PPC Campaign Setup Process

When launching new PPC campaigns, Reposition Asia takes a proven approach optimized over years of experience. Here is an overview of what our setup process looks like:

Discovery Call

We kick things off with a discovery call to learn about your business, target audience, goals and existing marketing initiatives. This ensures we craft campaigns tailored specifically to your needs.

Keyword Research & Planning

Our team then conducts in-depth keyword research to uncover your most relevant search terms with high revenue potential. We build out groups/ad sets around priority targets.

Landing Page Design

We work with you to either optimize existing landing pages or design new, high-converting pages that will convert PPC traffic into sales.

Ad Copywriting

With your input, our expert copywriters create compelling ad text designed to stop scrollers in their tracks and entice clicks.

Account Setup & Tracking

We begin setting up your new accounts on platforms like Google Ads, and implementing conversion tracking so we can monitor performance.

Geo-Targeting & Bidding

Next, we apply geographic targeting and set intelligent bids for your keywords based on competition and other factors for Bangkok.

Launch & Optimization

With everything set up, we launch your new campaigns and continuously monitor, tweak and optimize to improve results over time.

 

How Reposition Asia Structures Effective PPC Campaigns?

An immense amount of strategy goes into building successful PPC campaigns. Done right, all the pieces work together to drive highly qualified traffic that converts. Here’s how Reposition Asia approaches structuring campaigns:

Laser-Focused Demographic Targeting: We zero in on the exact age, gender, interests and other traits of your ideal customers. Targeting the right people improves conversion potential.

Tiered Ad Groups: Separate ad groups arranged by product line, service, special offer or other themes. The detailed organization improves the click-through rate.

Extensive Keyword Targeting: We build tightly themed ad groups around priority long-tail keywords with sufficient volume. Helps keep the quality score high.

Dynamic Keyword Insertions: Insert target keywords into ad copy to boost relevancy and click-through rate for each search.

Dayparting Targeting: Run certain ads during peak demand hours or days. For example, targeting lunch rush for restaurants.

Device Targeting: Send desktop visitors to your website, and mobile users to a conversion-optimized landing page.

Top of Funnel/Bottom Funnel Keywords: Separate groups for upper funnel research terms and lower funnel purchase-intent keywords.

Negative Keywords: Adding negative keywords prevents your ads from showing for irrelevant queries. Saves budget.

Audience Targeting: Create custom audiences in your ads platform to target previous site visitors or existing email lists.

A/B Testing: We continually test different ad creatives, calls-to-action, landing pages, and more to boost performance.

This strategic approach enables us to maximize the number of clicks your ads receive while simultaneously pushing down cost-per-click to improve conversion rates.

PPC Advertising Costs

One of the major advantages of PPC advertising is that you have complete control over how much you spend. Here are the key factors that influence PPC costs:

Bid Amount: The maximum amount you’re willing to pay for a click. The higher the bid, the more likely your ads rank top.

Keyword Competition: Bidding on high-traffic keywords drives up CPC costs as more advertisers compete.

Quality Score:  Factors like ad relevance impact the minimum bid needed to rank ads.

Landing Page Experience: Poorly optimized landing pages increase bounce rates and cost more per conversion.

Device Targeting: Clicks from mobile devices tend to convert at lower rates and cost more.

Ad Schedules: Setting more narrow ad schedules typically comes with a higher CPC.

Audience Targeting: Targeting smaller niche segments can be more expensive per click.

While going broad does lower CPC costs, it often reduces conversion potential. The ideal balance is tight targeting that captures motivated searchers without overspending. This is what our team specializes in.

We also leverage different bid strategies like target CPA bidding to keep costs in line. Ongoing split testing also helps identify ways to reduce cost per conversion over time.

What To Expect From Your PPC Campaign Results?

PPC is one of the few marketing channels where you can start seeing positive ROI within your first month. However, the degree and speed of success depend on your goals, industry, keywords, and other factors.

New campaigns often start on the higher end for cost per conversion and the lower end for conversion rate. Our optimizations over the following months will improve both metrics.

Within your first 1 to 3 months, you can expect to:

• See positive ROI if budgets and targets are set correctly.
• Notice that search traffic increasing and new leads coming in.
• Have initial tests completed revealing top-performing keywords & ads.
• Identify conversion bottlenecks like underperforming landing pages.
• Have clear insights into your peak performing days, times and keywords.

In short, PPC delivers results when done right. Trust our team at Reposition Asia to maximize your ROI and growth.

Why Reposition Asia For Asian PPC Services?

As one of Thailand’s top digital marketing agencies, Reposition Asia has a proven methodology for PPC success refined over years of experience. Some key reasons to choose our team for your next PPC campaign:

• Local market expertise and geo-targeting
• Successful PPC projects completed
• Laser-focused on your goals & ROI
• Data-driven approach to optimization
• Full-funnel strategy
• Campaign management & ad creation
• Dedicated account manager for your business
• Complete reporting and transparency
• All included under one fixed monthly cost
• No long-term contracts, cancel anytime

Let our team fully manage your PPC campaigns so you can focus on your core business. Contact Reposition Asia today to schedule a risk-free audit of your current PPC accounts.