Reposition Asia

Case Study
Cash Float

    Services : SEO, PPC
    Region : UK
    Sector : Finance
    Content traffic increased by : 300%+
    Keyword rankings improved by : 240%+
    Organic traffic increased by : 260%+
    Engagement increased by : 150<%+

    Results

    • Content traffic increased by

      300%+
    • Keyword rankings improved by

      240%+
    • Organic traffic increased by

      260%+
    • Engagement increased by

      150<%+

    The Mission

    I thought I’d share another one of our recent successful SEO projects with you all today. This one is of Cash Float, a respectable FCA regulated short term loans company, who have only been with us since beginning of April

    Already very knowledgeable with the SEO in general, the client had already covered a good amount of the grounds with the on-page SEO, but initially wanted to ensure no stone was unturned and that the site was as SEO friendly as possible. So we started off by executing a complete on-page technical SEO audit, helping Cash Float to fix the rest of their technical errors, allocating fantastic core keywords to the best matching landing pages, and producing relevant content regularly into information sections of the site including the blog. However, Cash Float also needed us to help them take their online visibility to the next level, and the only way to do that was to increase the website’s authority. I’ll explain what I mean by ‘authority’.

    Think about it, how many sites out there are also fully functional, and talk about the same thing that you do? In fact, it’s very likely that there are websites out there that have even better content than you. So why should Google choose to rank you above those websites?

    We achieved some fantastic results for Cash Float by getting some really great journalists and authoritative bloggers (some of which we found after looking into the best performing competitors in the same market) within the business & finance industry to talk about relevant things affecting the online loans industry, and mentioning Cash Float as a reliable company. The fact that the referrals came from credible source which is relevant to the industry/market Cash Float are in, and that the sites themselves were authoritative in their own right passed on some fantastic authority to Cash Float’s website. We acquired just a handful of these referrals every month for Cash Float, and as you can see in the screenshot below, within 3 months, their organic traffic increased by 517%.

    As you can see, the highest amount of organic traffic Cash Float got after their website improvements at the start of the year, and before they joined us was 889 in one week. By the end of the third month, we reached 5,484 organic hits in one week. This has increased their return of investment considerably.

    So here’s what we can learn from this case study alone; getting a website to comply with what makes it SEO friendly, and even having great, relevant, useful content on your website is only the tip of the iceberg in terms of what work you need to do to achieve significantly higher organic visibility & traffic. What really makes the difference here is the off-page element – Who’s referring traffic to you through a link? Why are they linking to you – what relevancy do they have with you and what you do? How are they linking to you? Are they even an authoritative/trustworthy website? These are all things that really matter with your off-page, and if all these elements are at an optimal setting, combined, they should have a fantastic affect on your organic visibility.

    Building a promotion campaign for FCA regulated company takes a higher set of professional SEO skills. Cashfloat.co.uk team demand fair marketing and insist that every piece of content would bring real value to its clients. Unlike many other lenders in the UK, Cashfloat chose the right way; a foundation built from integrity, responsibility and treating customers fairly. We are honoured to help them aspire the market and become a leading brand.

    This client has very high aspirations of where they want to be by the end of this year, next year, and the year after, and not only are we honoured to help them achieve these targets, we are certain that this is very possible and realistic with our assistance.

    Begin With Discovery

     

    Funded startups are a sector we specialize in. If you have recently been funded or are looking for help working out your marketing budget for a pitch then get in touch. Purple Bricks are just one of the many startups our SEO Company has worked with. We can help with your pre-launch strategy, pre and post-launch website optimization and digital PR.

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    Website Restructuring & Ranking/Traffic Retention

    High impact link acquisition strategy and delivery you can count on from the UK's leading SEO Company. Building a strong link profile or adding to an existing profile can be a resource hungry and tedious task. If your internal team are struggling to build links at scale then get in touch. Our internal team of outreach specialists are able to scale up within 30 days. From outreach to negotiation to content writing and editorial - we can handle as much or as little as you need.

    Outreach, Digital PR & Content Publishing

    Cryptocurrency, finance and banking strategies you can rely on. We understand the need for careful content curation and the intricacies of regulated sectors. Strategies for these sectors can be complicated and areas such as paid ads for cryptocurrency and crypto wallets can extremely difficult to navigate. Our in-house team of SEO experts can guarantee to get your ads live, content published and links built. Contact us if you are struggling.

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