Reposition Asia

Case Study
Appliance World

    Services :
    Region : UK
    Sector : Kitchen Appliences / White Goods
    Bounce rate decreased by : 55%-
    Organic traffic increased by : 210%+
    Average page views increased by : 2.3%+
    Keyword rankings improved by : 192%+

    Results

    • Bounce rate decreased by

      55%-
    • Organic traffic increased by

      210%+
    • Average page views increased by

      2.3%+
    • Keyword rankings improved by

      192%+

    The Objectives

    Providing SEO and CRO services to the Appliance world to increase website visibility, optimise the conversion rate, target the website to relevant audiences and reduce bounce rate.

    • Identifying relevant target audience.
    • Promote the website to the relevant audience.
    • Increase the website’s organic traffic.
    • Improve the conversion rate.
    • Reduce the bounce rate.
    Begin With Discovery

    The Strategy

    • Declutter the website’s product pages with new landing pages based on the kitchen product categories and sub-categories.
    • Keyword research for all the product pages.
    • Changing meta titles and meta descriptions for all product pages.
    • Creating a new blog page.
    • Creating product-relevant content to reduce bounce rate.
    • Increase website organic traffic.
    • Conversion rate optimisation.

    The Results

    • The bounce rate decreased from the first month and in month 3 it was reduced to 55% as a result of the new blog page, identifying the correct target audience, and creating new landing pages for the products that made the website user-friendly.
    • Google organic traffic increased by 210% from month 5 as a result of the revised meta title and meta descriptions that included the relevant keywords.
    • From month 2 onwards, keyword ranking improved. Moreover, most searched products ranked within the top 10 from month 3.
    • Combining all of these factors led to a satisfactory conversion rate for the client.

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